River Side Dental Care
Customer Acquisition Campaign
Project Overview
Industry
Dental & Healthcare
Service
Paid Advertising &
Customer Acquisition
Platform
Google Ads & Meta Ads
Tool
Campaign Analytics &
Conversion Tracking
The Challenge
The dental clinic was investing in paid advertising but struggling with high customer acquisition costs and limited returns. The existing campaigns needed better audience targeting, a more effective conversion funnel, and improved alignment between advertising spend and new patient acquisition.
What We Did
We focused on improving advertising efficiency and creating a clearer path from initial ad engagement to patient inquiries.
Campaign Optimization
Reviewed campaign structure and identified opportunities to reduce inefficient ad spend.
Audience Targeting
Refined audience targeting to reach potential patients more likely to book appointments.
Conversion Funnel
Improved the journey from clicking an advertisement to submitting an inquiry or booking an appointment.
How We Solved It
MTASells adopted a performance-focused approach centred on three key areas:
Smarter targeting: Aligned campaigns with the clinic’s intended patient audience.
Funnel restructuring: Streamlined the path from advertising engagement to appointment inquiries.
Performance monitoring: Focused on conversion and acquisition metrics rather than impressions and clicks alone.
The objective was to help the clinic make better use of its advertising budget and acquire patients more efficiently.
Tools & Services
Paid Advertising Management.
Campaign planning, setup, execution and optimization.
Audience Research & Targeting
Identifying and reaching relevant potential patients.
Campaign Optimisation
Execution, monitoring campaign performance and identifying optimization opportunities.
Conversion Tracking
Measuring meaningful actions such as appointment inquiries and booking requests.
Campaign Outcome
According to the client testimonial, customer acquisition cost decreased by 50% within 90 days after the campaign funnel and audience targeting were restructured.The campaign focused on improving advertising efficiency and connecting marketing activity with measurable business outcomes.
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